Bob Chenery, Auctioneer...
The Auction Method of
Marketing
Auctions have been with us since Greek and Roman times, and are
used to market almost any commodity. We specialize in real estate,
estates and personal property.
Traditionally, buyers and sellers have viewed auctions as
a last resort..
>NOT
ANY MORE!!!
Properly planned and executed, auctions are a prime method
to market a property and obtain true market value! The fact that
some auctions bring higher sales prices than traditional methods
make them a a first-look option for many sellers. The auction
method of marketing gathers buyers together for open competition
to buy the property. It's a true example of the American Enterprise
System.
>***Think Auctions***
>Quick conversion of assets
to cash, seller picks the day of sale, confirms the high bid,
has much more control than traditional methods of selling real
estate.
Combining the expertise and marketing power of an established
real estate company with the flexibility of an Auction is the
best of all worlds.
The Auction Method of Marketing creates a demand for your
property through several media... TV, Radio, Newspapers, Brochures,
Direct Mail and the Internet. This 4 to 8 week plan brings buyers
together and lets competitive bidding settle the final price.
Settlement occurs within 30 days... sellers get their $$ and
buyers take possession much faster than conventional methods...
With lower holding costs, the process has great appeal.
>
Types of Auctions
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While this page focuses on Real
Estate, it applies to all auctions.
Auctions are:
- absolute
- with reserve
- hybrid of absolute and reserve
Absolute Auctions
At an absolute auction, the property absolutely WILL be sold.
Attendance is highest at Absolute Auctions. Buyers know their
bid can get them the property, so...
>Absolute Auctions bring the highest
bids and
put the most money in seller's pockets
Reserve Auctions
At a Reserve Auction, Seller can accept or reject the final bid.
Buyer turnout is traditionally a bit less than at absolute
auctions. With less risk, sellers may get lower final bids.
Absolute with Minimum Bid
A hybrid, this type of auction is absolute but bidders must open
at or above a pre-published figure. This type of auction
is not common in the Danville area.
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